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The questions people actually ask.
Pricing, timelines, hosting, ownership and what happens if it goes wrong — answered plainly, including the answers that are not in our favour.
What do you want to know?
What does it cost?
Everything standard is published rather than quoted behind a call. Websites start at R2 750 once-off or R499 a month, stores at R6 000 or R799, hosting at R70 a month and SEO at R3 500. Anything genuinely custom is scoped against the job.
Four packages, published in full. Starter is R2 750 once-off or R499 a month for a single page. Basic is R7 200 or R899 for up to five pages. Business is R12 000 or R1 299 for up to ten. Beyond that it is scoped per project. See website pricing for what sits in each one.
Starter is R6 000 once-off or R799 a month, Basic R9 000 or R1 199, Business R14 000 or R1 699. Ten products are included on every package and extra products are R350 per additional ten. Full detail on store pricing.
Because the build happens up front regardless of how you pay for it. The monthly option spreads that cost rather than removing it, so it runs over twelve months. If you would rather owe nothing afterwards, once-off works out cheaper overall.
Hosting starts at R70 a month, and care plans at R350. Paying hosting annually gives you twelve months for the price of eleven. The tiers differ mainly in resources and how often backups run, which is set out on hosting and care pricing.
SEO starts at R3 500 a month, social media at R1 500, and Google Ads management at R3 500. Ad spend is separate and goes to Google directly, not to us. Each has its own tiers on SEO pricing and digital marketing.
Yes. The instant quote tool gives you a number in about thirty seconds from the same published prices. If your project is standard, that number is the number. The quote form takes about five minutes and comes back with an exact figure.
The prices shown on the pricing pages are the prices you pay us. If you need a VAT breakdown for your own accounting, ask when you enquire and we will set it out clearly on the quote.
How does the build work?
We build on WordPress, with WooCommerce for stores. It keeps the site, the content and the SEO in one place, there are no per-sale platform fees, and you own it outright rather than renting it.
WordPress and WooCommerce. It handles South African payment gateways and couriers without a fight, there is no commission on your sales, and if you ever leave us you take the whole site with you. Hosted platforms are simpler up front and more expensive over three years.
Weeks rather than months for a standard build. What sets the pace is almost never the building — it is photography, product information and copy coming back from your side, which is why we ask for it early rather than at the end.
Website copy and photography come from you. You know your business and your products better than we do, and it shows in the result. Social media packages are the exception, where graphics and copywriting are included. Where content is the hold-up we will say so early.
Yes, provided it is WordPress and the foundation is sound. If it is built on something unstable we will tell you rather than take money to patch it indefinitely — a rebuild often costs less over a year than propping up a bad build.
Yes. Products, categories, customers, orders and posts get migrated, and old URLs are redirected to the new ones so the rankings and links you already have keep working. Losing visibility during a move comes from skipping the redirects, not from moving.
Booking systems, member areas, quote builders, integrations with software you already run — that is custom development and it is quoted against the job. Configuring something existing is quick; building something new is not, and we price it honestly.
What happens after it goes live?
The site is yours, and it needs looking after. Hosting keeps it online and fast; a care plan keeps it updated, backed up and current. Neither is compulsory, but a site nobody maintains is the most common reason a business needs a rebuild three years later.
Yes, outright. The domain, the site, the content and the database are yours. If you decide to leave, you take it with you — there is no proprietary platform holding it hostage and no exit fee.
No. Plenty of clients host elsewhere. We host because it means we can fix things quickly and keep the site fast, but if you are happy where you are, keep it. See managed hosting for what ours actually includes.
Hosting is where the site lives. A care plan is somebody looking after it — updates, backups, monitoring and content changes. You can take one without the other, though most people find they want both.
It depends on the care plan. The entry tiers back up monthly, the higher ones weekly, and the top tier daily. If your site changes every day, a monthly backup is not really a backup — that is worth thinking about when choosing a tier.
Tell us. We are a small South African team rather than a follow-the-sun support desk, so we will not pretend to be answering phones at 3am, but a site being down is treated as what it is. Care plan clients get looked after first.
Yes. It is built so somebody in your team can change text, add a product, publish a post or upload a document without needing us. A care plan exists for the things you would rather hand over, not because you are locked out.
How does getting found actually work?
Slowly, and then steadily. SEO compounds and ads stop the moment you stop paying — most businesses need some of each, weighted by how quickly they need results and what their margin will carry.
Months, not weeks. Local and technical improvements can move within weeks; competitive national terms take considerably longer. Anyone promising page one in thirty days is either targeting terms nobody searches or is about to do something you will regret.
Ads if you need enquiries this month, SEO if you want them to keep arriving next year. Margin matters too: if a sale leaves you very little, paid clicks may never pay for themselves. Our break-even calculator works that out on your own numbers.
No, and nobody's is. The management fee is what you pay us. What you spend with Google goes straight to Google. A quote that blurs the two is hiding something.
No, and be careful of anyone who does. Nobody controls Google's results. What we do commit to is the work being done properly and reported honestly, so you can see what changed and decide whether it is worth continuing.
Almost always. Sending paid traffic to a site that loses people is paying to prove it is broken. Fix what they land on first — it is usually cheaper than the ad budget you were about to spend.
Yes, from R1 500 a month, and this is the one service where copywriting and graphics are included. See social media marketing.
What is it like working with you?
Small team, direct contact, no account manager relaying messages between you and whoever is doing the work. We are based in Gauteng and work with businesses across South Africa.
Yes. We are based in Gauteng and work with businesses across South Africa, including Johannesburg, Pretoria, Durban, Gqeberha and Cape Town. Projects run remotely, which suits most schedules better than meetings do.
The people doing the work. We are small enough that you are not passed to an account manager who then relays your message to a developer. If something is wrong, you can say so directly to whoever can fix it.
With an audit before an invoice. We look at what you have, tell you what is actually wrong with it, and only then talk about which service fixes it. Sometimes the answer is smaller than you expected, and we would rather say so.
Content, mostly — copy, images, product information — plus decisions when we ask for them. The projects that run late are almost always waiting on material rather than on us, which is why we ask for it up front.
You see the work in stages and sign off as it goes, so there is no big reveal at the end where everyone discovers they imagined different things. Changes during the build are normal. Changing direction entirely after sign-off is a new scope, and we will say so plainly.
Everything from transport and manufacturing to retail, professional services and hospitality. There is a page per industry setting out how buyers decide in each, on industries. If yours is not listed it does not rule you out — the method is the same.
What's the catch with the free audit?
There isn't one. A person reviews your website and its SEO foundation and sends a branded PDF within 48 hours, and it is yours to keep whether you work with us or not.
Both halves of the problem: the website — conversion, speed, mobile and trust signals — and the SEO foundation underneath it, covering technical setup, on-page, what you should rank for and local presence. Then a prioritised list of what to fix first. Claim one here.
Because the businesses who get real value from it tend to come back when they want the fixes done. That is the whole funnel. You are never obliged to work with us, and plenty of people take the PDF and act on it themselves.
No. We send the PDF, follow up once a week later to ask whether you have questions, and that is it. No newsletter signup, no drip sequence, no chasing.
Then it says so and you have lost nothing. We would rather tell you the site is sound and your problem is elsewhere than invent a list of work.
Yes. The Site Scorecard tool scores your site instantly from twelve questions, with no email address required. It scores what you believe about the site; the audit checks what is actually there.
A performance calculator showing what slow loading costs you per month, an ads break-even calculator, an instant quote estimator, and step-by-step client guides. All of it on resources, none of it gated.
Not answered here?
Ask it. Most of these started as a question somebody asked twice, and the ones that come up a third time end up on this page.