Google Ads · South Africa

Be the answer when they search.

Google Ads management for South African businesses, aimed at people who are already looking for what you sell, and judged on enquiries, not clicks.

Book a free audit See the plans
sx search results
From R3 500
A month, excluding ad spend
0% cut
Of your ad spend
100% yours
The account stays in your name
5.0 on Google
Rated by our clients
The case for it

Why Google Ads rather than social media?

Because the intent is already there. Someone typing "burst geyser Benoni" is not browsing. They have a problem now and are choosing who to call. Google Ads only has to be present at the moment somebody is already looking.

They're already searching
They already know what they need. Your ad only has to be there when they ask.
It works quickly
Campaigns can produce enquiries in the first week. Organic social and SEO take months.
You can turn it up or off
Busy month? Pause it. Quiet quarter? Spend more. You decide, and it takes effect quickly.
The problem

Why do Google Ads campaigns waste so much money?

Google's default settings cause most of it: ads shown for searches that will never buy, no negative keywords, traffic landing on a page that cannot convert, and no conversion tracking to reveal any of it.

Paying for the wrong searches
Broad matching shows your ad to people looking for "free", "DIY" or "jobs". They click, you pay, and they were never going to buy.
No negative keywords
Listing the searches you don’t want to appear for is what keeps a budget under control.
Sent to the wrong page
An ad for one service pointing at a homepage offering eight. You paid for the click, then made the visitor go looking.
No conversion tracking
Without it, Google optimises for clicks because clicks are all it can see. You get traffic, and no idea which of it turned into work.
What's involved

What does Google Ads management include?

We set the account up so it spends well, then keep it that way. Campaigns need ongoing work, and the ones left alone quietly drain budget.

Ads written to qualify
Ad copy that states what you do, where you do it and roughly what it costs, so the wrong people scroll past instead of clicking.
Conversion tracking first
Calls, forms and WhatsApp messages tracked before the first rand is spent, so Google optimises toward enquiries.
Managed, not parked
Search terms reviewed, wasteful ones blocked, budget moved toward what is working. That ongoing pruning is most of the value.
Campaign types

Which kind of campaign do I need?

For most service businesses, Search is the whole answer. If you sell products online, Shopping puts them in front of buyers with prices attached. Retargeting is worth adding once there is enough traffic to retarget.

Search
Text ads against what people type. The workhorse for trades, professional services and anyone solving an urgent problem.
Shopping
Product listings with image and price, pulled from your online store. Buyers compare before clicking, so the clicks are better qualified.
Retargeting
Bringing back people who visited and left without enquiring. Cheap per click, but only worth running once traffic justifies it.
Getting started

How does a campaign get set up?

Tracking goes in before any traffic arrives. The first month is partly a learning period, because real search data tells us which terms produce enquiries and which need blocking.

01
Research
What your buyers actually type, what those clicks cost, and whether the numbers can work at your job value. If they cannot, we say so before you spend.
Before you spend
02
Build
Campaigns, ad groups, ads and negative keyword lists built from that research, in your own account.
Your account
03
Track
Calls, forms and messages tracked and tested before launch, so the first month produces real numbers.
Tested before launch
04
Refine
Search terms reviewed regularly, waste blocked, and budget shifted toward the campaigns producing enquiries.
Reported monthly
Plans

What does Google Ads management cost? Fees only.

Management starts at R3 500 a month, and every price is excluding ad spend. Your budget goes straight to Google and we take none of it. What moves up the range is how many campaigns and keywords are run, and how much ad spend the plan manages. We do not charge VAT on our fees.

Basic
Start Google Ads fast, built for smaller budgets, tracking real leads.
R3 500
per month, excluding ad spend
  • 1 campaign (search or display)
  • 10 to 12 core keywords
  • Up to 4 ad variations
  • Budget management: up to R5 000
  • Conversion tracking setup
  • Monthly report and actions
Get this price
Standard
Most popular
For steady lead flow, with more testing, control and optimisation.
R7 500
per month, excluding ad spend
  • Up to 3 campaigns
  • 20+ keywords and negatives
  • 6 to 8 ad variations
  • Budget management: up to R10 000
  • A/B testing on top ads
  • Detailed monthly report
Get this price
Premium
For growing businesses: full strategy and scaling, with ROI as the target.
R15 000
per month, excluding ad spend
  • Up to 5 campaigns
  • 50+ keywords and long-tail
  • 10+ ads and extensions
  • Budget management: up to R20 000
  • Remarketing and CRO input
  • Report with competitor notes
Get this price
Get my quoteFull plan comparisonAd spend is paid directly to Google. The account stays yours.
Questions we get asked

Questions about Google Ads.

Do you take a percentage of my ad spend?

No. Your budget goes straight to Google and we take none of it. Our fee is a flat monthly management fee.

Who owns the Google Ads account?

You do. Campaign history, conversion data and audiences stay with you if we part ways.

How do I know the clicks are turning into enquiries?

Tracking is set up before the first rand is spent. Calls, forms and WhatsApp messages are tracked and tested before launch, so Google optimises toward enquiries rather than clicks.

Should I run Google Ads or Meta Ads first?

If people already search for what you sell, start with Google Ads, because the intent is already there. If nobody is searching for it yet, Meta is the better first channel.

Can I advertise on ChatGPT as well?

Yes. ChatGPT ads are a separate channel we also manage, and we keep the budgets from fighting each other.

Free audit first

Want to know what a lead would cost you?

Tell us what you sell and where. We will check the search numbers and tell you honestly whether Google Ads can work for you. No charge and no commitment.