Five rebuilds, and what changed after.
More than a gallery of screenshots. Each of these shows the site before we touched it, the site afterwards, and the numbers underneath, including the ones that are harder to boast about.
What actually counts as a result?
A prettier website is not a result. A result is a number that moved, or a job the site can now do that it could not do before. Two of these show money and traffic. Three show a rebuild where the point was never a conversion rate.
Which projects have write-ups?
Five, and each one has its own page with the full story: what was wrong, what we changed, and what happened afterwards.
Boba Licious: A DIY shop that grew to R482K in sales.
A self-built store rebuilt into a proper WooCommerce business with a wholesale route, in three weeks.
AfterGX Slingshots: More visitors in one quarter than the whole year before.
A specialist retailer with a strong brand and a weak site. 9.1K users in one quarter against 8.4K the whole previous year, and events tracked from zero to eight.
AfterBlackheath CID: An old website rebuilt for a city improvement district.
A city improvement district whose site had aged past what the organisation needed. Rebuilt around reporting a fault and finding a document.
Before
AfterCheckalot: A crowded store rebuilt into one clear shop.
One store trying to be five, across home, kids, outdoor, pet and wellness. Structure rebuilt first, brand second.
Before
AfterToerbroers: Fifty tours and a tourism campus on one site.
An Afrikaans tour operator and tourism campus. Fifty tours moved into one clear layout, with the year's 87 departures on one page.
Before
AfterQuestions about these results.
Are these numbers real?
They come straight from the clients' own WooCommerce and Google Analytics accounts, comparing a defined period after launch against the equivalent period before it. Where a result is partly down to something other than the website, such as a season, a promotion or more stock, we would rather say so than claim the whole thing.
Will my site get the same results?
Honestly, we do not know, and anyone who tells you otherwise is guessing. A site going from self-built to properly made has more room to move than one that is already decent. What we can say is what changed and why, so you can judge whether your situation looks like any of these.
Why do three of these have no sales numbers?
Because sales figures would be meaningless for them. A precinct website, a retail rebuild judged on structure and a tour operator's new layout are not measured by a conversion rate, and we would rather say so than invent a percentage.