Facebook and Instagram ad management for South African businesses. New creatives every month, tracking set up properly, and a report that tells you what each lead cost.
When people are not searching for you yet. Google Ads catches someone who already typed the problem in. Meta puts the offer in front of the right person before they go looking, which is why the creative does most of the work and why it needs replacing every month.
Management starts at R4 500 a month. Every price below is excluding ad spend, which you pay directly to Meta. What moves you up the range is how much you spend, how many campaigns run at once and how many new creatives are made each month.
Testing Meta as a channel. Recommended ad spend R7 500 to R10 000 a month.
Consistent lead flow. Recommended ad spend R10 000 to R40 000 a month.
Multi-offer, full-funnel growth. Recommended ad spend R40 000 a month and up.
Your plan follows your ad spend. Move the slider to what you expect to spend on ads each month and the numbers below update: the plan it puts you on, the monthly fee and the three-month minimum.
Our fees only. Ad spend is separate and goes straight to Meta. Add-ons are not included in these figures.
The full list, line by line. Three things are the same on every plan: the ad account is yours, tracking is set up before any money is spent, and the minimum term is three months.
| Feature | Launch | Growth · most popular | Scale |
|---|---|---|---|
| Monthly management fee | R4 500 | R8 500 | R15 000 or 15% of spend, whichever is greater |
| Recommended ad spend | R7 500 to R10 000 | R10 000 to R40 000 | R40 000+ |
| Best for | Testing Meta as a channel | Consistent lead flow | Multi-offer, full-funnel growth |
| Campaigns | 1 | 2 to 3 | Unlimited (full funnel) |
| Retargeting | No | Yes | Yes, plus advanced sequencing |
| New ad creatives per month | 4 | 8 | 12+ |
| Ad copy variations | 2 per creative | 3 per creative | 5 per creative |
| A/B testing | Basic | Monthly creative tests | Structured test roadmap |
| Pixel + Conversions API setup | Yes | Yes | Yes, with advanced event mapping |
| Custom and lookalike audiences | Yes | Yes | Yes |
| Meta Lead Forms | 1 | Up to 3 | Unlimited |
| CRM lead integration | No | Yes | Yes, with offline conversion feedback |
| Optimisation frequency | Weekly | Twice weekly | Ongoing |
| Reporting | Monthly PDF report | Monthly report + strategy call | Live dashboard + fortnightly call |
| Key metric reported | Cost per lead | Cost per qualified lead | Cost per sales-qualified lead |
| Dedicated strategist | No | Shared | Yes |
| Minimum term | 3 months | 3 months | 3 months |
| Ad account ownership | Client | Client | Client |
Swipe sideways to see all three plans.
We do, and it is included. Every plan comes with new ad creatives and written copy variations each month, because on Meta an ad that worked in March is usually tired by May. The number depends on the plan: 4, 8 or 12 and up.
Five extras, available on every plan and priced upfront. Nothing here is added to an invoice unless you ask for it first.
One more designed ad on top of your monthly allowance.
15 to 30 seconds, edited from footage you send us.
One page built for one offer, so the click has somewhere useful to go. About landing pages
Another Meta Lead Form beyond the number in your plan.
What your competitors are running on Meta right now, and what it tells us.
By what a lead cost you, not by reach or likes. Each plan reports one number that matters, and the further up you go the closer that number gets to an actual sale.
Three things worth saying plainly: ad spend is separate and goes to Meta, no plan guarantees a number of leads, and the first month is partly a learning period, which is the reason for the three-month term.
Your budget is billed by Meta to your own card. Our fee is for the work, and the two never sit on the same invoice.
What is committed is the work, the creatives and the reporting. Anyone promising a fixed number of leads does not control Meta's auction either.
Month one finds out which audiences and creatives respond. Months two and three are where that gets used. Stopping after four weeks pays for the lesson and skips the result.
We recommend at least R7 500 a month in ad spend, on top of the management fee. Below that Meta rarely gets enough data to learn who responds, and you end up paying for a test that cannot finish. Launch is built for R7 500 to R10 000, Growth for R10 000 to R40 000, and Scale for R40 000 and up.
Not on Launch or Growth. Those are flat monthly fees whatever you spend. Scale is R15 000 a month or 15% of ad spend, whichever is greater, so the percentage only starts to apply once you spend more than R100 000 a month. At that level the account has more campaigns, more creatives and more to manage, and the fee follows the work.
Because one month is not a fair test. The first few weeks show which audiences and creatives respond, and the following two months are where that knowledge is used. A one-month trial tends to end right before the account gets efficient. After the three months it is your call whether to carry on.
You do, on every plan. The ad account, the Pixel, the audiences and the campaign history sit in your Meta Business account with us given access. If we stop working together you keep all of it.
If people already search for what you sell, start with Google Ads, because the intent is already there. If the offer needs to be seen to be wanted, or nobody is searching for it yet, Meta is the better first channel. Not sure which you are? The ads break-even calculator shows what a lead can cost before either stops making sense.
Not always. Meta Lead Forms collect enquiries inside Facebook and Instagram, so you can start without one. Where the offer needs explaining, a dedicated landing page usually produces better-qualified leads, and it is available as a R3 500 add-on.
No. Social media marketing is the posts on your own pages, published on a schedule. Meta Ads management is paid advertising shown to people who do not follow you yet. Plenty of businesses run both, and they are quoted separately.
Give us view access and we'll go through the account: what you're paying per lead, which ads are carrying it, and whether the Pixel is tracking anything at all. No charge, and the findings are yours either way.
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