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A DIY store rebuilt into R482K in sales.
Boba Licious was growing fast and held back by a self-built website. Three weeks later it was a proper WooCommerce business with a wholesale route — and the analytics did something unusual.
Who is Boba Licious?
A specialist supplier of premium bubble tea ingredients in Vanderbijlpark, founded by Claudia Bronwyn Strydom and sourcing directly from Taiwan — tapioca pearls, popping boba, fruit purees, syrups, tea leaves and accessories. The range is Halal certified and sells to home enthusiasts and to commercial buyers: cafes, restaurants and bubble tea shops. There is also a wholesale programme with its own pricing and product range.
What was holding it back?
A self-built website, in a market that is unusually driven by how things look. Bubble tea is a visual product sold to a visual audience, and the store had to carry both retail and wholesale customers without confusing either.
A DIY storefront
Self-built and doing its best, but not presenting an extensive catalogue with the clarity a growing supplier needed.
Two audiences, one shop
Home enthusiasts and commercial buyers want different things, different quantities and different pricing from the same catalogue.
Credibility in a visual market
Bubble tea culture is growing fast in South Africa and is heavily influenced by presentation and trust signals.
Nothing working for search
A store that cannot be found is a catalogue nobody reads, however good the products are.
What did the numbers do?
+314%
+187%
WooCommerce analytics, comparing the period after launch against the same stretch the previous year.
What did we build?
A clean WooCommerce store with the wholesale route built in rather than bolted on, plus the SEO and hosting to keep it working after launch.
A proper WooCommerce store
Structured product categories across the full range, built to present a large catalogue without overwhelming a first-time buyer.
Wholesale registration
A dedicated route for registered businesses, with their own pricing and product range, running alongside the retail store.
Search engine optimisation
The work that keeps traffic arriving after the launch bump fades, rather than relying on a burst of attention.
Managed hosting
Kept fast, updated and backed up, because a store that goes down on a Saturday costs real money.
What did it produce?
R482,934 in net sales against R116,553 the year before — a 314% increase — with orders up 187% and 3,248 products sold across nine categories. Total sales passed R520K. The redesign did the converting, the wholesale route opened a second kind of customer, and the SEO is what kept it going.
See it for yourself: bobaliciousvdbp.co.za. The other case studies are on the case studies page, and the full list of what we have built is on our work.
What would the “before” say about your site?
Send us your web address and we'll go through the site and the SEO underneath it, then send back a written audit within 48 hours — the same look we take before starting any project like this one.