Online stores for South African retailers — built to sell, not to sit there looking neat. Most stores do not have a traffic problem; they have a problem converting the traffic they already get.
Usually because the store was built to display products rather than to sell them. The traffic arrives, looks around, and leaves — beaten by a slow page, a product page that answers nothing, or a checkout that asks for a login before it asks for money. The fix is almost never more visitors.
Shoppers on mobile data leave before the first image lands. Speed is not a technical nicety in retail; it is money leaving the checkout.
One supplier photo and a two-line description. Nothing about size, materials, delivery or what happens if it is wrong.
Forced accounts, surprise delivery costs at the last step, too few payment options. Every extra field costs you completed orders.
Four things, in this order: speed on a mobile connection, product pages that answer every question before it is asked, delivery and returns stated plainly, and a checkout that gets out of the way. Everything else is decoration on top of those four.
Tested on mobile data, not on office fibre. Images sized properly, hosting that keeps up when a campaign lands.
Real photographs, sizing, materials, what is in the box, stock status and reviews where you have them.
Cost and timing shown before checkout, courier or collection, and a returns policy someone can actually find and read.
Guest checkout, the payment methods South Africans actually use, and as few steps between cart and paid as possible.
Two South African stores, both rebuilt rather than restarted: a DIY bubble tea business that grew net sales 314%, and a specialist retailer whose first quarter of 2026 out-traffic'd the entire year before it.
A DIY store rebuilt into a proper WooCommerce business. Redesign, SEO, managed hosting and a wholesale registration system, delivered in three weeks. R520K in total sales in the period that followed.
Read case study
South Africa's leading slingshot retailer. Website redesign, SEO and managed hosting. Q1 2026 traffic alone passed the whole of the previous year, at an 8.9% click-through rate from search.
Read case studyNearly always the store first, then SEO, with hosting underneath both. Fixing conversion before adding traffic is the cheaper order — sending more visitors to a store that loses them is how retailers end up spending money to prove the site is broken.
A WooCommerce build, or a redesign of what you already have if the products and history are worth keeping. E-commerce
Category and product pages built to rank, so the store earns traffic instead of renting it. E-commerce SEO
A store that stays fast and stays up, with backups and updates handled before they become an outage. Hosting
For launches, seasonal ranges and clearing stock — once the store is actually converting what it receives. Digital marketing
By finding where the money is leaking. Every store loses shoppers somewhere specific — a slow category page, a product page with nothing on it, a checkout step nobody finishes. Fixing the largest leak first is usually the fastest money a retailer can make online.
Speed, product pages, checkout and search visibility, measured rather than guessed. Free, and yours to keep.
Sometimes the structure is sound and the fixes are targeted. Sometimes it is faster to rebuild. You get told which, honestly.
Products, delivery, payments and checkout set up properly, tested on real devices before anything goes live.
SEO and ads once the store converts, measured in orders and revenue rather than visits.
Something specific, and it is measurable. It is usually speed on mobile, product pages that leave questions unanswered, or a checkout that asks too much too early. An audit finds which one it is for your store rather than guessing — and it is nearly always cheaper to fix than to out-spend.
If your products, orders and search history are worth keeping and the structure underneath is sound, a store redesign is faster and cheaper. If the store was built on something unstable, rebuilding costs less than patching it forever. Both our retail case studies were rebuilds of existing stores, not fresh starts.
WooCommerce on WordPress. It keeps the store, the content and the SEO in one place, there are no per-sale platform fees, and you own it outright. It also handles South African payment gateways and couriers without fighting you. WooCommerce builds
Yes. Products, categories, customers and orders are migrated, and old URLs are redirected to the new ones so the rankings and links you already have keep working. Losing search visibility during a move is avoidable, and it comes from skipping the redirects rather than from moving.
Yes. Retail prices stay public while trade customers register for an account that shows their own pricing once approved and logged in. We built exactly that for Boba Licious as part of their rebuild.
It depends on the size of the catalogue and how ready the product information is. Boba Licious was redesigned, migrated and live in three weeks. The part that usually sets the pace is photography and product copy, which is why we ask for it early.
Yes. We are based in Gauteng and work with retailers across South Africa, including Johannesburg, Pretoria, Durban, Gqeberha and Cape Town. Everything runs remotely, and delivery and collection are set up around wherever you actually ship from.
Send us your web address. We'll test the store the way a customer on mobile data would, and show you the specific points where shoppers are dropping out before they pay.
