Tools, guides and straight answers.
Free tools if you're weighing us up, and step-by-step help if you're already a client. Nothing gated, nothing that needs an email address before it will tell you anything useful.
What's on this page?
Two audiences, kept apart on purpose. If you are deciding whether to work with us, the free tools tell you where your site stands, and what slow loading or paid ads would actually cost you, before anybody asks you for money. If you are already a client, the help centre has the step-by-step guides for the things people ask us most.
Which free tools can I use?
Five. Three run entirely in your browser and ask for nothing at all — no email, no signup, nothing stored. The other two involve us, because we have to send something back.
Site Scorecard tool
Twelve questions, an instant score out of 100, and your two weakest areas named. Score my site
Performance calculator
What a slow site is costing you every month, in rands, from your own visitor and conversion numbers. Work it out
Ads break-even calculator
Whether Google Ads can pay at your margin, and the most you can afford to spend winning a sale. Check the numbers
Free Site Scorecard audit
A person reviews your website and its SEO foundation, then sends a branded PDF within 48 hours. Yours to keep either way. Get the free audit
Instant quote
Answer a few questions about what you need and get a figure, without a discovery call first. Get a quote


