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Web design in Durban, for trade and for tourists.
Durban runs on two economies at once — South Africa's busiest port and the industry behind it, and a coastline that fills up with people from somewhere else. A website here usually has to sell to one or the other, and they want completely different things.
What kind of city is Durban to sell in?
Two cities in one, commercially. There is the port and the industry that feeds it, and there is the coast and the people who travel to it — and a website built for one of those is usually wrong for the other. Getting that choice right matters more here than in any other South African city.
The port, and what feeds it
Freight, clearing and forwarding, warehousing, containers and the trades around them. Almost all of it sells to other businesses rather than to the public. Transport & logistics
The coast, and who comes to it
Guesthouses, restaurants, tour operators and everything on the beachfront and up the north coast, mostly booked in advance by people who live somewhere colder. Hospitality & leisure
The factories in between
Manufacturing and light industry through Pinetown, Prospecton and the southern basin, much of it supplying customers who have never set foot in KwaZulu-Natal.
What do Durban websites have to get right?
More than anywhere else, the person reading your site is often not in your city. A buyer in Gauteng, a freight manager comparing three suppliers, a family booking a December week from Johannesburg — none of them can walk in and look around, so the site does the whole job.
Your buyer is often up-country
A great many KZN businesses sell into Gauteng or overseas. That makes the website the whole shopfront, because nobody is driving six hours to form a first impression.
Trade buyers check before they call
Company details, real addresses, accreditations, actual photographs of actual premises. A procurement person is looking for a reason to strike you off the list.
Found for the exact service
Nobody searches "logistics company". They search the specific thing — a commodity, a route, a clearing service — and a site with one vague services page never appears. SEO
The coastal side runs on a season
December and the school holidays are decided months ahead from another province. If the site is not right by winter, it is not right for the season that pays for the year.
Which parts of Durban do you cover?
All of eThekwini and the wider province — the central city and beachfront, the northern corridor from Umhlanga up to Ballito, and the western and southern industrial areas — along with Pietermaritzburg and the coast either side. Everything runs remotely, so none of it changes what gets built.
Central & the beachfront
The CBD, Point, Berea, Glenwood, Morningside and the Golden Mile. Tourism, hospitality, professional services and a lot of long-established family businesses.
Umhlanga to Ballito
Umhlanga Ridge, La Lucia, Durban North, Mount Edgecombe and up the north coast. Corporate offices, newer business parks and the higher end of the leisure market.
The west & industrial south
Westville, Pinetown, New Germany, Hillcrest and Kloof, down through Mobeni, Jacobs, Prospecton and Isipingo. Manufacturing, warehousing and freight.
What experience do you bring to a Durban project?
Work in both of the economies Durban runs on. On the transport and industrial side, Africa Truck Stop, Shacman Truck & Trailer and Megatron Energy — fleet, trailers and bulk fuel, all selling to other businesses. In travel and hospitality, Serenity Tours and Travel, Toer Broers and Altitude Oasis, all selling trips and stays booked well ahead of arrival.
That is the experience that matters here, because the sector shapes the site far more than the postcode does. What a freight company's website has to prove, and what a coastal guesthouse has to show, are the same jobs whether the business sits in Gauteng or on the KwaZulu-Natal coast. Every project runs remotely as standard, so distance changes neither the work nor the price.
Transport and industrial
Africa Truck Stop, Shacman Truck & Trailer and Megatron Energy — fleet, trailers and bulk fuel, selling to businesses rather than the public. See the sector page
Travel and hospitality
Serenity Tours and Travel, Toer Broers and Altitude Oasis — a travel agency and college, and a retreat, all selling stays and trips booked well in advance. See the sector page
See it on your own site
Send us your web address and we'll send back a written audit of the site and the SEO under it, free, inside 48 hours — the clearest way to see how we'd approach the work. Free audit
Which services would a Durban business need?
For a trade business, the website first and then the search terms your buyers actually type. For anything on the coast, the website and the map listing together, well before the season starts. Prices are published in full and do not change by province.
Web design
Built to hold up when a buyer in another province is deciding entirely from a screen. From R2 750. Web design
Online stores
WooCommerce with couriers and payment gateways set up properly, including shipping up-country. From R6 000. E-commerce
SEO
Pages built around the specific services and routes people search for, not one page called "what we do". From R3 500 a month. SEO
Hosting and care
South African hosting, updates and backups handled, so nothing breaks in the middle of your season. From R70 a month. Hosting
Questions from Durban businesses.
Most websites go live within two to four weeks of us having the content, and an online store a little longer depending on the catalogue. If the site needs to be earning over the December season, start well before winter — a new Google Business Profile and fresh pages take a while to settle in search, and that lead time is the part people underestimate.
Six hours up the N3, which is exactly why the whole thing runs remotely. Calls, staging links and email, the same as for a client twenty minutes from us, and most websites still go live within two to four weeks. For a project that warrants it we will travel for a kickoff or a major milestone, quoted upfront — but most clients find they never need one.
Quite a lot, and it is the most common thing we see done wrong here. If your buyers are up-country, optimising everything for "Durban" aims at the wrong people. You want pages built around the service, the commodity or the route, with the location as a supporting detail rather than the headline. The Google Business Profile still matters, but it stops being the main event.
The realistic route is specific rather than general. Nobody wins "logistics Durban" cheaply, but the searches that actually convert are narrower — a named service, a commodity, a corridor, a compliance requirement — and those need a page each rather than one list buried under "Services". That is slower to build and far easier to rank.
Very. A trade site is trying to survive being verified; a coastal one is trying to be chosen from photographs by somebody in another province in the middle of winter. That means real pictures rather than stock, obvious pricing and availability, reviews near the top, and everything working on a phone. Same build, almost opposite priorities.
Yes — the whole province. Pietermaritzburg, Ballito, Salt Rock, Umdloti and down the south coast through Amanzimtoti and Scottburgh. Since none of the work depends on being nearby, where you are in KwaZulu-Natal makes no difference to the project or the price.
From R2 750 once-off or R499 a month, and from R6 000 for an online store — the same figures we charge everywhere, published so you can check them before you speak to anybody. There is no coastal rate and no first-client discount either. Full tiers are on the pricing page, or run your own project through the instant quote tool.
How does your site look to a buyer up-country?
Send us your web address and we'll go through the site and the SEO underneath it, then send back a written audit inside 48 hours. It costs nothing, needs no call, and it tells you exactly where you're losing the people who can't come and see you.