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Checkalot: Shop Different,
finally lived up to.
A cluttered, off-brand template rebuilt into a clean, category-led store designed to convert. Same catalogue, sharper structure, a path to checkout you can follow in five seconds.
BEFORE
AFTER
The old template
The rebuildDrag the handle, or use the arrow keys. Left is the old store, right is the SynthX rebuild.
One store trying to be five, and converting like none of them.
Checkalot sells smart everyday finds across home, kids, outdoor, pet and wellness. The problem was not the products. It was a template that pulled in every direction at once and buried the brand promise. Here is what the audit surfaced.
One store, five identities
Glitter cups, bath mats and backpacks competed for the same attention with no shared category logic.
A promise in name only
“Shop Different” lived in the logo and nowhere in the actual shopping experience.
A path that fought the shopper
Cluttered navigation and stacked, repetitive sections slowed every route to checkout.
Trust bolted on, not built in
Delivery, returns and payment cues felt tacked on rather than designed to reassure at the right moment.
Fix the structure first. Then make it beautiful.
We did not reskin the old store. We rebuilt the logic underneath it so every visitor lands in the right aisle, fast, then wrapped it in one confident brand system.
Category-first architecture
Five clear lanes replace the clutter, so everyone finds their aisle in one glance.
- Home
- Kids
- Outdoor
- Pet
- Health & Fitness
One brand system, end to end
A single visual language applied everywhere, so the store finally reads as one shop instead of five.
A hero that does a job
“Smart Finds for Every Home, Kid & Adventure” gives the range a reason to exist together, and points straight to Shop.
Reassurance by design
Delivery, easy returns and secure checkout surfaced exactly where they lift conversion, not as an afterthought.
Same products. A completely different job done.
- No category structure to guide the shopper
- Brand promise invisible in the experience
- Cluttered layout, slow path to purchase
- Generic, template-driven look and feel
- Five category lanes routing traffic with intent
- “Shop Different” delivered as an actual experience
- Clean hierarchy and a fast, focused route to checkout
- A scalable structure the team can grow without a rebuild
Excellent service, and I absolutely love the website SynthX designed for my company. Professional, easy to work with, and exactly what my business needed.
Got a store that looks busy but sells slow?
We turn cluttered catalogues into conversion engines. Book a redesign consult and we will show you where the sales are leaking.
