Durban runs on two economies at once, South Africa's busiest port and the industry behind it, and a coastline that fills up with people from somewhere else. A website here usually has to sell to one or the other, and they want completely different things.
Two cities in one, commercially. There is the port and the industry that feeds it, and there is the coast and the people who travel to it, and a website built for one of those is usually wrong for the other. Getting that choice right matters more here than in any other South African city.
More than anywhere else, the person reading your site is often not in your city. A buyer in Gauteng, a freight manager comparing three suppliers, a family booking a December week from Johannesburg, none of them can walk in and look around, so the site does the whole job.
All of eThekwini and the wider province, the central city and beachfront, the northern corridor from Umhlanga up to Ballito, and the western and southern industrial areas, along with Pietermaritzburg and the coast either side. Everything runs remotely, so none of it changes what gets built.
Work in both of the economies Durban runs on. On the transport and industrial side, Africa Truck Stop, Shacman Truck & Trailer and Megatron Energy, fleet, trailers and bulk fuel, all selling to other businesses. In travel and hospitality, Serenity Tours and Travel, Toerbroers and Altitude Oasis, all selling trips and stays booked well ahead of arrival.
For a trade business, the website first and then the search terms your buyers actually type. For anything on the coast, the website and the map listing together, well before the season starts. Prices are published in full and do not change by province.
Most websites go live within two to four weeks of us having the content, and an online store a little longer depending on the catalogue. If the site needs to be earning over the December season, start well before winter, a new Google Business Profile and fresh pages take a while to settle in search, and that lead time is the part people underestimate.
Six hours up the N3, which is exactly why the whole thing runs remotely. Calls, staging links and email, the same as for a client twenty minutes from us, and most websites still go live within two to four weeks. For a project that warrants it we will travel for a kickoff or a major milestone, quoted upfront, but most clients find they never need one.
Quite a lot, and it is the most common thing we see done wrong here. If your buyers are up-country, optimising everything for "Durban" aims at the wrong people. You want pages built around the service, the commodity or the route, with the location as a supporting detail rather than the headline. The Google Business Profile still matters, but it stops being the main event.
The realistic route is specific rather than general. Nobody wins "logistics Durban" cheaply, but the searches that actually convert are narrower, a named service, a commodity, a corridor, a compliance requirement, and those need a page each rather than one list buried under "Services". That is slower to build and far easier to rank.
Very. A trade site is trying to survive being verified; a coastal one is trying to be chosen from photographs by somebody in another province in the middle of winter. That means real pictures rather than stock, obvious pricing and availability, reviews near the top, and everything working on a phone. Same build, almost opposite priorities.
Yes, the whole province. Pietermaritzburg, Ballito, Salt Rock, Umdloti and down the south coast through Amanzimtoti and Scottburgh. Since none of the work depends on being nearby, where you are in KwaZulu-Natal makes no difference to the project or the price.
From R3 000 once-off or R549 a month, and from R7 000 for an online store, the same figures we charge everywhere, published so you can check them before you speak to anybody. There is no coastal rate and no first-client discount either. Full tiers are on the pricing page, or run your own project through the instant quote tool.
Send us your web address and we'll go through the site and the SEO underneath it, then send back a written audit within one business day. It costs nothing, needs no call, and it tells you exactly where you're losing the people who can't come and see you.